new ikea AI app replaces users’ room designs and furniture
IKEA’s new HAVE-powered app named IKEA Kreativ replaces customers’ room designs and furniture with its products, so they can see what the items would look like in their spaces and homes before they buy them. The retail company touches on one of the pain points its clients’ experience when they plan to renovate or revamp their house with furniture and fixtures as it brings forward a handy solution on their screens. IKEA Kreativ combines IKEA’s recent developments in virtual reality, spatial computing, machine learning, and 3D-mixed-reality technologies. With IKEA Kreativ, customers can explore IKEA products in inspirational 3D showrooms, design their own spaces, and imagine their spruced-up areas at home while at home.
Through IKEA Kreativ, customers can rifle through IKEA products, combinations, and design ideas in a gallery of more than 50 3D showrooms, available from the new Design page of IKEA’s website. Customers can also easily browse the IKEA catalog and try out products in spatial settings – quickly swapping, moving, rotating, stacking, and hanging IKEA products to select the product options. Using the IKEA Kreativ Scene Scanner, built into the IKEA App and developed by Ingka Group, customers can easily create 3D replicas of their own spaces that they can edit and design with IKEA products. Customers can take photos of their room – which are automatically processed and assembled into a wide-angle, interactive replica of the space – with accurate dimensions and perspective, according to IKEA.
Images from IKEA
Erasing furniture with IKEA’s AI app
Customers can ‘erase’ existing furniture from the scene, position new IKEA furnishings, and swap through alternatives to design the room. Once customers have designed their perfect room, they can add products to their cart, save their design ideas to their IKEA account for later, and even share design ideas with family and friends for inspiration and design advice. Since virtual rooms are stored in the cloud, customers can design their rooms from smartphones, laptops, and PCs. IKEA Kreativ helps customers pick the right colors for their spaces and find new layouts for new IKEA furniture. ‘Capture your space with the IKEA app, then erase unwanted items, and design your rooms to your heart’s content in IKEA App or on IKEA.com on a larger screen. What exactly can you do with your captured room?’ ask IKEA.
The company says customers can digitally remove their existing furniture and clutter, add and swap new furniture from the IKEA catalog, add wall art from the IKEA catalog, add accessories – such as vases, lamps, plants, and rugs – and skip the measuring since items added to the room are sized to scale. IKEA believes the app brings good news for all of its showroom fans since they can now create their own IKEA showroom. ‘If you are looking for inspiration, choose one of the pre-furnished rooms. You will be able to open it with a click and can swap, move or remove any of the items marked with pins,’ says the company. The feature also gives the customers the option to start from scratch with a blank canvas so they can toy with their creativity using the company’s products.
New IKEA AI app replaces room designs and furniture with its products to help users shop
IKEA’s AI app on the web and IOS
While customers can scan any room in your house, IKEA says that the current design experience has been optimized for living and bedroom spaces. In the IKEA App, they can add furniture and rugs while in the web experience, they can add furniture, wall décor, accessories, and rugs. The company has given a list of pieces customers can combine which includes sofas, accent chairs, coffee tables, TV stands, and rugs for the living room; bed frames, dressers, nightstands, lamps, and rugs for the bedrooms; dining tables, dining chairs, and décor for the dining room; and desks, chairs, drawer units, and rugs for the home office. After designing the rooms, customers can save and name their design ideas and add the products used to their shopping bag or to their favorites list, if still unsure whether to buy them or not. As of publishing the story, IKEA Kreativ is available on the web and IOS.
The app is available on the web and IOS
Sample view of the IOS app
IKEA collected users’ experience
Before and after scans of the users’ experience